I’ve worked on so many sites now in relation to SEO, page ranking, website analytics and converison rate optimization and I’ve come to the following conclusion:

SEO doesn’t actually exist.

This is the following process you use (is this really SEO) ???

1. Ensure your website is technically correct;
   1. Title Tags
   2. Meta Tags
   3. Page structure + copy
   4. Site hierarchy
2. Clever link building with appropriate keyword research

I mean seriously - this isn’t search engine optimisation.

Its basic webmaster techniques (technicalities) and simple marketing (what will potential customers be looking for?).