Many webmasters are aware that the key to a succesfull website is to create unique content that will keep visitors coming back. There are lots of ways to do this, such as releasing publically available scripts and providing support for them or writing lots of detailed articles and help files and providing a community to extend these views. Most webmasters nightmares begin with content. “Where do you get it? Do I have the ability to write the content? Do I have the money to pay someone if I cant write the content? Do I even have the time?“. Ideally, webmasters shouldn’t try to run a website which they have no idea about - so most webmasters have the ability to write at least some decent content.

Some webmasters do not bother to write their own content and use pre built content which they simply load onto their own sites. This is debatable - surely each website should be different right?

I know that’s what I try to do anyway, but potentially from a comercial point of view, it could certainly perform very well providing lots of income! Search engines have caught onto the fact that this is happening widespread on the internet and now penalize those websites in the rankings. However, it is possible to use RSS to improve your chances of not being penalized.

Many websites legally allow you to publish some of their own content onto your website via RSS feeds providing you follow the rules. If you publish this information on your website you automatically get new content without writing a thing. This could be usefull for simply adding new content for your readers or to get around the duplicate content penalty. There is one more thing you should bare in mind; do not use a Javascript RSS parser because it is not search engine friendly so it will be pointless adding it. Instead, what you should do is make a PHP parser (as an example) which can turn the output into suitable HTML that search engines can understand ensuring you link back to the referenced article.

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