Google provide a set of free tools to improve your website conversion rate.

What is a conversion rate? A conversion rate is the number of times (or unique times) a website visitor carries out an action that often influences your bottom line (ie - profit).

If you can get more of your customers to convert you will effectively make more money.

How To Do It

Google Analytics

Use Google Analytics to find problem areas on your site.  Look at site areas that are problematic by analyzing bounce rates, exit rates and abondonment pages.

More info: http://www.google.com/analytics

Feedback Analytics

Google Analytics only allows your to find problem areas on the site.  You often need to do some form of user testing or get customer feedback to find the solution to the problem areas on the site.

Something like: http://www.kampyle.com/

Website Optimizer

Google provide a multivariate testing and a/b tool which will allow you to test your potential solutions, in realtime on your website.  By testing out your different ideas (often contributed to by the means of user testing / detailed analysis) on your website visitors - you will often find a page that converts better than the original.

More info: http://www.google.com/analytics/siteopt

Google Adwords

Lots of people leave “money on the table” with Google Adwords.  Once a campaign is making money and is optimized with regards to ROI and profitability - you should reinvest this money into Google Adwords.  Find more traffic that is looking for your services and analyze using analytics.

More info: http://www.google.com/adwords

Need Help?

Need proffessional help?  Take a look at Google’s new GCP partner program: http://www.google.co.uk/gcp