If you are a webmaster of a blog, forum, product site - infact any website on earth, then the Google Webmaster Central is the place to be.  Why?  Well, if you are a webmaster - you should be aware of a few things on your website including:

  1. Crawling
  2. Indexing
  3. Enhancements
  4. Traffic
  5. Behaviour


Google’s Webmaster Central offers all of the above - and all for free.  The URL: http://www.google.com/webmasters/

Google Webmaster Tools

Statistics, diagnostics and management of Google’s indexing of your website, including Sitemap submission and reporting.

In the dashboard of this control panel, you can add as many sites as you want.  Once you are a verified as a site owner (by uploading a HTML file or adding a <meta> tag to your website, you can view usefull information about your site that you can use to identify:

  • Web crawl errors
  • Indexing status
  • Top search queries
  • Linking reports

The above is just a very small selection of tools available to you at your disposal.  Use them - they are free and will all help to improve your website.
Google Analytics

Google Analytics shows you which sites, search engines, and keywords refer your traffic and how visitors interact with your sit.

Analytics is a facility and tracking urchin that you implement into your site by pasting about 5 lines or so of Javascript.  This will allow you to look at an analyze in detail exactly what people are doing on your site.  The dashboard of this control panel displays by default; information including site usage, visitors overview, traffic sources and content overview over a specified time period.  Other features include:

  • Advanced visitor tracking
  • Accurate traffic sources
  • Website content tools
  • Website goals.

Website goals can be setup to track things such as account signups and sales of a product.  This will allow you to track your earnings via Analytics.  Analytics also integrates niceley with Adwords to track paid referrals and details.

To conclude, every webmaster should use webmaster tools and google analytics as they are both facilities which bring only data you want and can use to improve your website - and that is what every webmaster wants.