photo credit: meneame comunicacions, sl

A largely missed concept with webmasters is how to use 301 redirects.   They are the only safe SEO redirect.

With regards to SEO and the duplicate content penalty, you should redirect all non www requests on your domain to www unless there is a special case where this is required for site functionality.   This means…

http://tdcreative.net is 301′ed to http://www.tdcreative.net
http://tdcreative.net/my-post is 301′ed to http://www.tdcreative.net/my-post

Any person involved with SEO should know this and it can be achieved with a few lines of .htaccess code placed in the public root of your FTP, sometimes public_html or httpdocs.  An example….

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^your-domain.com [nc]
rewriterule ^(.*)$ http://www.your-domain.com/$1 [r=301,nc]

Simply add this code to the top of your .htaccess file.

Very simple, very effective.

Many people brag and post about ‘My site is number 1 for this keyword’, but forget the most obvious thing….

Google, MSN, Yahoo organic SERP’s display the snippet of page (usually META description) and the title tag of the page returned for the keyword. Most people forget that you can change what appears on these pages. Based upon this point, if people are searching for a certain keyphrase and your site comes up with some boring text, regardless whether your website is position one, it wont get clicked. SELL YOUR LINK.

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Todays post is about placing your keyphrase or keyword on your page.

There are certain places and locations in your page that you should place the keyphrase you are optimising for. What I am about to tell you is a bit of secret, so you are blessed my fellow reader

Of course, I am not going to tell you all my secrets - otherwise I would be out of a job . I work for an SEO + SEM firm as well as my usual CSS/XHTML/PHP/SQL stuff, so I know what I am talking about. Anyway…here it goes….

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The only way to redirect safely with regards to search engine optimization is to use an 301 Redirect.

Why? 301 keeps the value and weight of the referring page. Robots, like Google, love it. If you are going to delete a page, consider redirecting it using a 301 redirect.

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This post is about how to write decent Wordpress articles. This blog may not be the perfect example of decent articles, mainly because this is a personal blog which I dabble with here and there, but here it goes anyway…
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