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What Is Your Website Conversion?

Tuesday
Mar 10,2009

This is going to be a short post - but on a topic that is quite often overlooked. I have a website and I have great rankings in the search engines! Job done. My site is now collecting a decent amount of traffic that is of relavence. I’m doing great. Well, too be honest - traffic is stage one. After SEO- you’re no way done.  You’ve not even started.

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Creative Commons License photo credit: eduardoizquierdo

Ask yourself: What is your website conversion? The answer should be something that impacts your bottom line.

Well, OK….what is my bottom line? An event on your website that produces revenue or contributes to the success of your website.

For some websites a conversion is much more tangible than others.  For example; a conversion for an e commerce site is quite simple; a sale.  A conversion of my blog could perhaps be a blog registration, time spent on site or somebody to comment on my blog post.

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  • 0 Comments

    • Use Nofollow with Robots.

    Wednesday
    Aug 6,2008

    The Googlebot!
    Creative Commons License photo credit: cote

    The rel=”nofollow” attribute on links is very usefull.  Additionally nofollow in robots can be usefull.  They should not be confused with eachother.

    The rel=”nofollow” description below is courtesy of robotstxt.org :)

    The rel=”nofollow” is an attribute you can set on an HTML <a> link tag, invented by Google, and adopted by others. Those links won’t get any credit when Google ranks websites in the search results, thus removing the main incentive behind blog comment spammers robots.

    See Preventing comment spam on the Official Google Blog.

    From that description it sounds like it only affects the ranking, and the Google robot may still follow the links and index them. If so, it is different from the robots meta tag NOFOLLOW semantics.

    Additionally, the below is courtesy of robotstxt.org too :) 

    <html>
<head>
<title>...</title>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>

    There are two important considerations when using the robots <META> tag:

    • robots can ignore your <META> tag. Especially malware robots that scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention.
    • the NOFOLLOW directive only applies to links on this page. It’s entirely likely that a robot might find the same links on some other page without a NOFOLLOW (perhaps on some other site), and so still arrives at your undesired page.

    Now, get using nofollow links! :P

  • 3 Comments

    • 301 Redirect non www to www with 301

    Monday
    Apr 28,2008

    Google Developer Day 2007
    Creative Commons License photo credit: meneame comunicacions, sl

    A largely missed concept with webmasters is how to use 301 redirects.   They are the only safe SEO redirect.

    With regards to SEO and the duplicate content penalty, you should redirect all non www requests on your domain to www unless there is a special case where this is required for site functionality.   This means…

    http://tdcreative.net is 301′ed to http://www.tdcreative.net
    http://tdcreative.net/my-post is 301′ed to http://www.tdcreative.net/my-post

    Any person involved with SEO should know this and it can be achieved with a few lines of .htaccess code placed in the public root of your FTP, sometimes public_html or httpdocs.  An example….

    Options +FollowSymlinks
    RewriteEngine on
    rewritecond %{http_host} ^your-domain.com [nc]
    rewriterule ^(.*)$ http://www.your-domain.com/$1 [r=301,nc]

    Simply add this code to the top of your .htaccess file.

    Very simple, very effective.

  • 6 Comments

    • Organic SERP’s are FREE ADVERTS

    Tuesday
    Apr 1,2008

    Many people brag and post about ‘My site is number 1 for this keyword’, but forget the most obvious thing….

    Google, MSN, Yahoo organic SERP’s display the snippet of page (usually META description) and the title tag of the page returned for the keyword. Most people forget that you can change what appears on these pages. Based upon this point, if people are searching for a certain keyphrase and your site comes up with some boring text, regardless whether your website is position one, it wont get clicked. SELL YOUR LINK.

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  • 1 Comment

    • 11 Places To Place Your Keyword

    Monday
    Mar 31,2008

    Todays post is about placing your keyphrase or keyword on your page.

    There are certain places and locations in your page that you should place the keyphrase you are optimising for. What I am about to tell you is a bit of secret, so you are blessed my fellow reader :D

    Of course, I am not going to tell you all my secrets - otherwise I would be out of a job . I work for an SEO + SEM firm as well as my usual CSS/XHTML/PHP/SQL stuff, so I know what I am talking about. Anyway…here it goes….

    (more…)

  • 0 Comments
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