photo credit: vrypan

The number of sites now running Google Analytics is now insanely large…yet I have seen so many which forget a simply privacy policy notice which is noted in the Google Analytics terms of service.

Every website should have the following notice on their website in a prominent place if you are using Google Analytics.

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Many people brag and post about ‘My site is number 1 for this keyword’, but forget the most obvious thing….

Google, MSN, Yahoo organic SERP’s display the snippet of page (usually META description) and the title tag of the page returned for the keyword. Most people forget that you can change what appears on these pages. Based upon this point, if people are searching for a certain keyphrase and your site comes up with some boring text, regardless whether your website is position one, it wont get clicked. SELL YOUR LINK.

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Todays post is about placing your keyphrase or keyword on your page.

There are certain places and locations in your page that you should place the keyphrase you are optimising for. What I am about to tell you is a bit of secret, so you are blessed my fellow reader

Of course, I am not going to tell you all my secrets - otherwise I would be out of a job . I work for an SEO + SEM firm as well as my usual CSS/XHTML/PHP/SQL stuff, so I know what I am talking about. Anyway…here it goes….

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The only way to redirect safely with regards to search engine optimization is to use an 301 Redirect.

Why? 301 keeps the value and weight of the referring page. Robots, like Google, love it. If you are going to delete a page, consider redirecting it using a 301 redirect.

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Many webmasters will say that pagerank is just a number, many will argue. Well, literally speaking, page rank is a number . Especially with the recent page rank update (or penalization as many think) of October 2007, the discussions of page rank have been at an all time high. The fact remains that page rank is an algorythm - nothing else. It is not manually altered and is entirely calculated based upon many factors of which we dont know all the details of - only Google do.

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