This is a post expanding on the backend / developer site structure.

Is it perhaps the most important thing of a site. It aids the following factors;

1. User navigation
2. SEO factors
3. Search engine indexing
4. Useability
5. Conversions

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Here is a quick tip.

When you are developing a new website, think about howyou will track the site.  Thinking ahead is the key to a succesfull website.  If you can track a website properley and see how visitors behave, then you can fix these problems and make your website work better.

Here is an example of tracking tips

• Make a thankyou page where you can see how many times it has been hit through a funnel of pages you have setup.
• Make your site easy to make sitewide changes including any javascript tracking code.
• Setup referrer tags to track exactly where users come from on the site.

If you have any more quick tips, feel free to post them here and share them with others.

photo credit: vrypan

The number of sites now running Google Analytics is now insanely large…yet I have seen so many which forget a simply privacy policy notice which is noted in the Google Analytics terms of service.

Every website should have the following notice on their website in a prominent place if you are using Google Analytics.

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Many people brag and post about ‘My site is number 1 for this keyword’, but forget the most obvious thing….

Google, MSN, Yahoo organic SERP’s display the snippet of page (usually META description) and the title tag of the page returned for the keyword. Most people forget that you can change what appears on these pages. Based upon this point, if people are searching for a certain keyphrase and your site comes up with some boring text, regardless whether your website is position one, it wont get clicked. SELL YOUR LINK.

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Todays post is about placing your keyphrase or keyword on your page.

There are certain places and locations in your page that you should place the keyphrase you are optimising for. What I am about to tell you is a bit of secret, so you are blessed my fellow reader

Of course, I am not going to tell you all my secrets - otherwise I would be out of a job . I work for an SEO + SEM firm as well as my usual CSS/XHTML/PHP/SQL stuff, so I know what I am talking about. Anyway…here it goes….

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