photo credit: San Sharma

Really quick post this one, but one to the point. Approximately 99% of the sites designed on the web are to make money. Google makes this easy.

1. Google Adwords - Drive targetted traffic to your website. If you’re an ecommerce website, advertise your products.

   Link: http://adwords.google.com
   Blog: http://adwords.blogspot.com/

2. Google Analytics - Monitor the traffic on your website using enterprise website analytics.  Identify improvement areas and increase profits by looking at what traffic converts and what doesn’t.

   Link: http://analytics.google.com
   Blog: http://analytics.blogspot.com

3. Google Adsense - Monetize your website by publishing contextually relavent text and image ads.  Get revenue for every click from your ads on your site!

   Link: http://adsense.google.com
   Blog: http://adsense.blogspot.com

4. Google Website Optimizer - Find out which design, headline, images, promotional text and calls to action work best for your website traffic and which page versions ultimately leads to making your more money on the internet.

   Link: http://www.google.com/analytics/siteopt
   Blog: http://websiteoptimizer.blogspot.com/

The blogs have been included for reference as they often contain many tips, tricks and success stories that may inspire.

Good luck!

Google provide a set of free tools to improve your website conversion rate.

What is a conversion rate? A conversion rate is the number of times (or unique times) a website visitor carries out an action that often influences your bottom line (ie - profit).

If you can get more of your customers to convert you will effectively make more money.

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This is going to be a short post - but on a topic that is quite often overlooked. I have a website and I have great rankings in the search engines! Job done. My site is now collecting a decent amount of traffic that is of relavence. I’m doing great. Well, too be honest - traffic is stage one. After SEO- you’re no way done.  You’ve not even started.

photo credit: eduardoizquierdo

Ask yourself: What is your website conversion? The answer should be something that impacts your bottom line.

Well, OK….what is my bottom line? An event on your website that produces revenue or contributes to the success of your website.

For some websites a conversion is much more tangible than others.  For example; a conversion for an e commerce site is quite simple; a sale.  A conversion of my blog could perhaps be a blog registration, time spent on site or somebody to comment on my blog post.

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photo credit: sunshinecity

There are so many posts about “making money online”. Some people tell you “adsense”, then they say “text link ads”, then they say “affiliate marketing”. Im going to clarify a few things about each of the previously mentioned so you can pick the right way to make money online.

Adsense

To make money online from Google Adsense, you need two things.

1. Decent Traffic
2. Appropriate Niche

Adsense only works if you have decent traffic. (more…)

Its a webmasters dream of receiving traffic exactly tuned to their website. Its no good having thousands of visitors intersted in football looking at your web development blog. Whats the point in that? What you ideally need is, believe it or not - is people interested in web development to be browsing a web development blog like this one. Putting this idea into a commercial perspective, if an ecommerce site is selling books about history, its not good attracting an audience interested in science fiction action DVD’s - the website simply wouldnt sell anything and would fail.

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