I’ve worked on so many sites now in relation to SEO, page ranking, website analytics and converison rate optimization and I’ve come to the following conclusion:

SEO doesn’t actually exist.

This is the following process you use (is this really SEO) ???

  1. Ensure your website is technically correct;
    1. Title Tags
    2. Meta Tags
    3. Page structure + copy
    4. Site hierarchy
  2. Clever link building with appropriate keyword research

I mean seriously - this isn’t search engine optimisation.

Its basic webmaster techniques (technicalities) and simple marketing (what will potential customers be looking for?).