Many people brag and post about ‘My site is number 1 for this keyword’, but forget the most obvious thing….

Google, MSN, Yahoo organic SERP’s display the snippet of page (usually META description) and the title tag of the page returned for the keyword. Most people forget that you can change what appears on these pages. Based upon this point, if people are searching for a certain keyphrase and your site comes up with some boring text, regardless whether your website is position one, it wont get clicked. SELL YOUR LINK.

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