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I’ve worked on so many sites now in relation to SEO, page ranking, website analytics and converison rate optimization and I’ve come to the following conclusion:

SEO doesn’t actually exist.

This is the following process you use (is this really SEO) ???

1. Ensure your website is technically correct;
   1. Title Tags
   2. Meta Tags
   3. Page structure + copy
   4. Site hierarchy
2. Clever link building with appropriate keyword research

I mean seriously - this isn’t search engine optimisation.

Its basic webmaster techniques (technicalities) and simple marketing (what will potential customers be looking for?).

photo credit: San Sharma

Really quick post this one, but one to the point. Approximately 99% of the sites designed on the web are to make money. Google makes this easy.

1. Google Adwords - Drive targetted traffic to your website. If you’re an ecommerce website, advertise your products.

   Link: http://adwords.google.com
   Blog: http://adwords.blogspot.com/

2. Google Analytics - Monitor the traffic on your website using enterprise website analytics.  Identify improvement areas and increase profits by looking at what traffic converts and what doesn’t.

   Link: http://analytics.google.com
   Blog: http://analytics.blogspot.com

3. Google Adsense - Monetize your website by publishing contextually relavent text and image ads.  Get revenue for every click from your ads on your site!

   Link: http://adsense.google.com
   Blog: http://adsense.blogspot.com

4. Google Website Optimizer - Find out which design, headline, images, promotional text and calls to action work best for your website traffic and which page versions ultimately leads to making your more money on the internet.

   Link: http://www.google.com/analytics/siteopt
   Blog: http://websiteoptimizer.blogspot.com/

The blogs have been included for reference as they often contain many tips, tricks and success stories that may inspire.

Good luck!

Google provide a set of free tools to improve your website conversion rate.

What is a conversion rate? A conversion rate is the number of times (or unique times) a website visitor carries out an action that often influences your bottom line (ie - profit).

If you can get more of your customers to convert you will effectively make more money.

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photo credit: Danard Vincente

A simple post this one - simply to find the opinions of other internet webmasters, marketers and entrepreneurs (or whatever your job may be :)) FYI - This post is not suggesting in any way that website traffic for this blog is dropping. Infact, it is growing! :)  Have you visited our forum?

I work on many websites, some belonging to myself, others not.  Across certain sites I have noticed that website traffic is generally dropping off.  “Your SEO is crap!” I hear you say - but no - it doesn’t.  If you use Google Analytics and the various segmentation tools that are available, you will see that just about all traffic sources are dropping of.  Services/Brand names especially seem to be dropping, this is not to mention referring and direct traffic.  Is this because budgets are being cut in marketing where budget would otherwise be put?

As a side note - check out the new enterprise features (including Advanced Segmentation) that is now available in Google Analytics.

Have you noticed any trends in website traffic dropping?

Its a simple post this one but one simply to capture people’s views and input.  I look forward to your responses.

PS: If the answer is no to the above - do you think the recession will hit the web at some point?

This is going to be a short post - but on a topic that is quite often overlooked. I have a website and I have great rankings in the search engines! Job done. My site is now collecting a decent amount of traffic that is of relavence. I’m doing great. Well, too be honest - traffic is stage one. After SEO- you’re no way done.  You’ve not even started.

photo credit: eduardoizquierdo

Ask yourself: What is your website conversion? The answer should be something that impacts your bottom line.

Well, OK….what is my bottom line? An event on your website that produces revenue or contributes to the success of your website.

For some websites a conversion is much more tangible than others.  For example; a conversion for an e commerce site is quite simple; a sale.  A conversion of my blog could perhaps be a blog registration, time spent on site or somebody to comment on my blog post.

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